Momental — The growth engine that runs itself

02Showcase

The online bookstore that grows itself.

Meet Allo — a pixel bookkeeper running his own bookstore. One mission: make the world read more. One objective: sell as many books as possible. Momental agents handle research, content, experiments, and code — around the clock — to reach the goal. They monitor sales data, listen to feedback, update the books and iterate on learnings as they go. We don't tell the agents what to do. They figure it out.

→ byallo.com (live)

byallo.com — live

03How it works

Your always-on
product growth team.

Set an objective. Plug in your app or website via GitHub. Watch a team of agents improve your product and grow your business. Momental's agents keep track of your strategy, absorb every decision you make, and stay relentlessly focused on what moves the needle.

24/7 active↑ 12 agents online≡ 1.4M experiments run

01 · CONNECT

Plug in and go.

Connect GitHub, Google Analytics, PostHog, or Google Drive. Momental maps everything — your product, your metrics, your decisions, your codebase — into a living context that every agent works inside. The more you share, the smarter it gets.

Works with

more coming soon

02 · OBJECTIVE

You set the goals.

Tell Momental what you want to achieve. Agents break it into key results, surface the right opportunities, and get to work — without waiting to be told how. They don't guess. Momental's context engine gives them judgment: they understand why before they decide what.

Watch them work.

Research, analysis, experiments, code, QA — running in parallel, all day. You decide what needs your sign-off and when you want to jump in. Everything else ships. You're not managing them — you're setting the direction.

Meet the agents →

04 · RESULTS

Real results.

Every result feeds back in. Every experiment teaches the team something. The longer it runs, the sharper it gets — and every win makes the next one easier. This is what a self-improving business feels like.

04Use cases

Pick a goal.
Let it run.

Select what challenge your team should take on. Your agents define success, run the experiments, and ship the results — even when the work spans weeks.

0105↔ swipe

Conversion

Objective

Increase trial-to-paid conversion rate.

Example run

→Defined success: Conversion rate up from 8% to 14% within 60 days

→Analyzed the full payment flow — checkout, paywall, billing, confirmation — and where users drop

→Detected pricing page bounce rate up 18%

→Pulled experiment history — previous CTA test had no holdout group

→Hypothesis: urgency framing outperforms benefit framing for this cohort

→Shipped a redesigned paywall — new copy, timing, and trigger

→Ran A/B test with proper holdout; set up tracking and weekly check-in to follow progress

→Selected urgency variant as winner; rolled to 100% of traffic

→Stored learning: urgency framing wins on cohorts already showing intent signals

Activation

Objective

Cut time-to-first-value below 5 minutes.

Example run

→Defined success: Median TTFV down from 22min to 4min 30s in 6 weeks

→Instrumented every onboarding step with timing data

→Identified 3 steps where 50%+ users stalled for >2 minutes

→Hypothesis: optional decisions presented as required — friction not feature

→Shipped non-essential steps as deferrable; pre-filled defaults from team data

→A/B tested with the old onboarding as control

→Selected new flow as winner; rolled to 100% of new signups

→Stored learning: optional decisions presented as required = friction, not feature

PR

Objective

Get press coverage before the next product launch.

Example run

→Defined success: 3 tier-1 publications write about the launch, sourced from journalist relationships

→Mapped which journalists had covered competitors in the last 6 months

→Identified 8 writers with demonstrated interest in the space

→Hypothesis: journalists who cover competitors are already primed for the category

→Started outreach 6 weeks before launch — sent each writer a useful data point pulled from the codebase, features, and product analytics, not a pitch

→Set up tracking and weekly check-in on open rate, response rate, and coverage per contact

→Shipped a launch media list with warm relationships, not cold pitches

→Stored learning: 6-week lead time + useful data beats launch-day cold pitches at 5x

Acquisition

Objective

Get users to bring their team in.

Example run

→Defined success: 20% of new signups come from existing user referrals within 90 days

→Studied what users were already sharing unprompted — screenshots, exports, demo links

→Identified the natural share moment — right after a user gets a win

→Shipped sharing into the product at that exact moment, low friction

→Shipped both-sides incentives — inviter gets credit, invitee gets context

→Set up k-factor tracking and weekly check-in on the bottleneck step

→Codified the share-moment pattern into every new feature's launch checklist

→Stored learning: share-after-a-win is the only moment with k>1 — placement is everything

Engagement

Objective

Ensure our product is agent-ready.

Example run

→Defined success: Any new AI agent can onboard into the company context and operate independently within 24 hours

→Audited what context exists — strategy, decisions, people, product — and what is missing

→Identified gaps where agents would hallucinate or ask clarifying questions

→Shipped institutional knowledge in machine-readable form, not just human-legible

→Tested agent performance before and after — measured time-to-first-correct-action

→Shipped a living onboarding protocol so new agents inherit context automatically

→Set up coverage tracking and quarterly check-in as the company changes

→Stored learning: machine-readable context is the actual moat — humans tolerate ambiguity, agents will not

05Workspace

You're in charge.
You're just not doing everything.

Autonomous doesn't mean invisible. You always know what's happening, what's next, and where your team needs you.

app.momental.io / goals live

Q2 GOALS · 3 ACTIVE

Lift d7 activation to 45%

on track

9/12 tasks

Cut blended CAC under $120

at risk

7/18 tasks

Own "autonomous growth" SERP

ahead

22/24 tasks

IN PROGRESS

14

BLOCKED

2

SHIPPED THIS WEEK

7

ENTERPRISE-GRADE SECURITY

Your most important data stays secure.

→

Agents that
reach your product goals.

The online bookstore that grows itself.

Your always-on
product growth team.

Plug in and go.

You set the goals.

Watch them work.

Real results.

Pick a goal.
Let it run.

Increase trial-to-paid conversion rate.

Cut time-to-first-value below 5 minutes.

Get press coverage before the next product launch.

Get users to bring their team in.

Ensure our product is agent-ready.

You're in charge.
You're just not doing everything.

Build a
business that
builds itself.

Agents thatreach your product goals.

The online bookstore that grows itself.

Your always-onproduct growth team.

Plug in and go.

You set the goals.

Watch them work.

Real results.

Pick a goal.Let it run.

Increase trial-to-paid conversion rate.

Cut time-to-first-value below 5 minutes.

Get press coverage before the next product launch.

Get users to bring their team in.

Ensure our product is agent-ready.

You're in charge.You're just not doing everything.

Build abusiness thatbuilds itself.

Agents that
reach your product goals.

Your always-on
product growth team.

Pick a goal.
Let it run.

You're in charge.
You're just not doing everything.

Build a
business that
builds itself.